Mission: The Business and Tourism Research Center in the College of Business and Entrepreneurship is part of the University of Texas Rio Grande Valley’s community engagement program that designs, conducts and disseminates customized, primary RGV-based research relevant to businesses and communities within the Rio Grande Valley and beyond.
Conducting customized research for organizations about different markets in the Rio Grande Valley is what the Center does. Need to better understand car buyers in the Valley? Mexican Shoppers? Or need to identify the best location for a new restaurant? The Center can design and conduct research to address questions such as these to provide information that will better guide business decisions about the Valley markets your business targets.
The most notable markets targeted for study by the Center are Senior winter visitors or "Winter Texans".
The hallmark of the Center’s community engagement effort is its studies of Winter Texans in the Rio Grande Valley. The Winter Texans contribute socially and economically to the region and the studies are designed to assess those impacts to help in making better decisions to ensure the success of the tourism industry in the Valley.
Read the full report here. http://www.utrgv.edu/tourism/_files/documents/reports/wt-2015.pdf
Visit their website at http://www.utrgv.edu/tourism/index.htm
Dr. Penny Simpson -Business and Tourism Research Center
College of Business and Entrepreneurship