JOIN SOUTH TEXAS TOURISM MARKETING COOPERATIVE AND BE PART OF A REGIONAL VOICE
South Texas Tourism is composed of Rio Grande Valley CEOs of Chambers of Commerce, Convention & Visitor Bureaus, Economic Development Corporations and municipalities who, together, send a strong message about the best retirement destination in the United States.
According to a recent study by the University of Texas Rio Grande Valley, the estimated economic impact from expenses by retirees wintering in the Rio Grande Valley - Winter Texans as commonly referred to in the Valley – totaled $780 million for the 2013-2014 season. Multiple and varied local businesses benefit significantly from expenditures derived from these visitors.
South Texas Tourism members believe that participating in trade shows showcasing the area’s beautiful resorts and retirement communities is not enough to compete with cities such as Las Vegas, Houston and San Antonio, among several others, who actively promote their destination among the Baby Boomer generation. Because of the members’ tourism and marketing experience, the focus shifts to managing our destination from a direct and regional perspective. The Valley has plenty of outdoor activities, unmatched quality services at incredibly competitive rates. The Valley is the nation’s best kept secret and folks need to know about the high quality retirement life they find here.
During the upcoming year, South Texas Tourism will initiate a marketing campaign that will focus on Midwest and Canadian media through direct contact and hosting of journalists, writers, social media and internet bloggers. This effort will compliment traditional efforts such as participation in trade shows across the country.
We invite you to be a part of this dynamic group. Become a member today and join South Texas Tourism members to place the Rio Grande Valley where it belongs; at the top of the best places to retire in the United States. Our joint effort will send a stronger voice to attract and retain retirees in the area.
For more information contact:
South Texas Tourism Director
*Sponsorship opportunities available for businesses and local organizations.