MISSION & VISION

To promote the Rio Grande Valley as the premier location for a happy and healthy retirement. A natural paradise to spend the winter in the sun.

To strategize on a regional marketing strategy and compete at a national and international level attracting visitors to the area.

To inform potential visitors of the Valley’s strengths such as our low cost of living, our warm weather, the friendliness of our people, our medical resources and volunteer and educational opportunities. To market our cultural resources, diversity and natural habitat.

To promote a Happy and Healthy Rio Grande Valley for everybody to enjoy.

Executive Board of Directors:

 Advisory Board Chairman:  Keith Hackland –Birder, Texas Nature Tourism Consultant, P: (956) 782-9912 - Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Director: Nydia O. Tapia - Gonzales - P: (956) 202-1392 - Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Members from the Rio Grande Valley:

The City of Alamo, Texas

The Edinburg Chamber of Commerce

The Greater Mission Chamber of Commerce

The Harlingen Convention & Visitors Bureau

The City of Hidalgo, Texas

The Los Fresnos Chamber of Commerce

South Padre Island Convention & Visitors Bureau